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Our Company



About Jumia

We are the leading pan-African e-commerce platform. Our platform consists of our marketplace, which connects sellers with consumers, our logistics service, which enables the shipment and delivery of packages from sellers to consumers, and our payment service, which facilitates transactions among participants active on our platform in selected markets.



Our markets

We are active across 11 countries in Africa that together counted more than 600mm1 people, accounting for more than 70%1 of Africa’s GDP and almost 70%2 of Africa’s internet users. Our pan-African presence provides strong strategic benefits, including macroeconomic diversification and economies of scale.



The Jumia marketplace

On our marketplace, a large and diverse group of sellers offer a wide range of goods including smartphones, consumer electronics, fashion and apparel, home and living, consumer packaged goods, beauty and perfumes etc. We also provide consumers with easy access to a number of services, such as restaurant food delivery, hotel and flight booking, classified advertising, airtime recharge and “instant delivery”. In 2021, approximately 90% of the items sold on our marketplace were offered by third-party sellers.



Jumia Logistics

Our logistics service, Jumia Logistics, facilitates the delivery of goods in a convenient and reliable way. It consists of a large network of leased warehouses, pick up stations for consumers and drop-off locations for sellers and more than 700 local third-party logistics service providers. All logistics partners and assets are seamlessly integrated and managed through our proprietary technology, data and processes.




Our payment service, JumiaPay, has been designed to offer a safe, fast and easy solution to facilitate online payments on our platform, with the intention of integrating additional financial services in the future.


  • 1 IMF, as of October 2021
  • 2 Internet World Stats as of December 2020